Delivering independent expert opinion for complex medicolegal cases
Australia | Medical & Legal
2020 - Present
01
Rebrand & Website Launch
02
Strategic Marketing Plan
03
Google Ads
The Challenge
Having delivered court-worthy and respected expert opinion for 20+ years, Index Medicolegal (formerly Greenslopes Medicolegal) were looking to scale both domestically and internationally and to solidify their position as a premium provider of pain medicolegal reports. They had no digital marketing capabilities and a website that was no longer fit for purpose
Our Collaboration
Rebrand & Website Launch Support
Pea&Nut advised on and project managed three key areas; the renaming of the business from Greenslopes Medicolegal to Index Medicolegal, scoping the user flow and structure of the website with a lead generation lens and the website rollout and launch.
Strategic Digital Marketing Plan
Pea&Nut developed a 12-month Strategic Digital Marketing Plan for Index, serving as a comprehensive roadmap. The plan established the strategy for content, LinkedIn, email marketing, and paid advertising (Google Ads & LinkedIn Ads). The plan also provided clarity around resourcing and budget considerations enabling the client to make informed decisions. Our role as a trusted advisor extends to identifying growth opportunities across various facets of the business on an ongoing basis.
Google Ads & Monthly Insights
We manage the Google Ad campaigns for Index, attracting qualified leads for medicolegal reports across Australia. Our monthly client call and analytics report highlight key areas for improvement and growth opportunities to support the business to hit revenue targets. We focus on a data-driven approach to optimising ad campaigns.
Impact
30%
YOY increase in
appointment bookings
100%
YOY increase in Experts
joining the panel
A clear roadmap and plan
to drive growth
Get in touch
We would love to learn more